magazine b #53

intended to be a generic line for the seiyu supermarket group, was launched in japan in 1980, as rushi ryohin, which means “no-brand quality goods.” having initially started out with just 40 products, now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.

publisher: b media company
single issue magazine: 148 pages
dimensions: approx. 9.5 x 0.75 x 6.75″ (24 x 1.9 x 17 cm)
language: english